Can you figure out youth?

I can't. I only just discovered I wasn't one any more (at least, I don't think so, although they say 40 is the new 30, so what does that make 31?)

Anyway, while I don't understand youth, I interviewed a whole bunch of people about youth marketing and wrote this month's cover story for NZ Marketing Magazine. You'll have to buy a dead-tree copy to read the article, but you can be teased a little by my teaser copy here.