Tuesday, August 22, 2006

Idealog hits the big time—from day one

Idealog - Idealog hits the big time—from day one

It's so cool to be associated with a winner! Consider this bragging by default.

"Official figures released by the Audit Bureau of Circulation today show Idealog’s total New Zealand net circulation is 12,221. This is a great result. It puts Idealog almost on equal footing with the weekly newspaper National Business Review in circulation, and significantly ahead of all our major competitors,” says
co-publisher Martin Bell."

I'm glad that I ignored the little voice in my head that said there wasn't room for another Fast Company-style magazine in New Zealand. Sometimes the little voice is helpful; other times it's a damned pain.


At 1:37 AM, Blogger The One & Only said...

David MacGregor here, co-founder of Idealog.

Yes, it's a satisfying result. So far so good.

One of my particular goals for Idealog was to create a dialogue about the issues that matter - in the context of the Creative Economy.

So far, aside from nice, positive feedback for the mag, I have to confess that we have failed insofar as sparking conversation and debate goes. We have yet to engage.

The failure by kiwis to share ideas and work collaboratively is a fundamental flaw in our national psyche (which I wrote about in issue 1).

There is a wonderful cliche in brand management dogma: The Customer Owns The Brand. If you like Idealog I reckon you'll make it stronger though criticism and debate of ideas, not just flattery and congratulation.

Take ownership!

Yes-men need not apply.

At 1:49 AM, Blogger Jack Yan said...

I am not surprised—thanks for reporting this, Simon! (Man, they are doing more than Lucire.)
   David, how about letting me blog with you guys and I will cross-post relevant stuff with you? Maybe we just need to find the topics that will pique reader interests.

At 7:00 AM, Blogger Simon said...

Hi David, Jack.

David, I don't think you've failed; I think it's something that takes a long time. For some reason our NZ society, even our blogosphere, seems to be fragmented.

You've got to have relationship before you can have engagement and from my experience Idealog is among a number of influences bringing like-minded people together.

So, the conversation and debate is on its way... that's what I believe, anyway.


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