New Zealand Herald - Kiwi ad man gives advice to Pentagon - Thursday 22, September 2005 00:15.00 AM - National News

New Zealand Herald - Kiwi ad man gives advice to Pentagon - Thursday 22, September 2005 00:15.00 AM - National News

"A Fight for a Better World". I like it. Much better than "War on Terror". Emphasise the positive, what you're fighting for, rather than against.

Mind you, a "Better World" is just as subjective as "Terrorism". But there ya go. In fact I'm about to start reading a book that may balance up my view on the whole "War on Terror" thing... The Case For Democracy: The Power of Freedom to Overcome Tyranny and Terror by Natan Sharansky.

Sharansky's a former political prisoner in the USSR, and now a passionate Zionist in Israel. But it's really interesting what I've read in my "sneak reads" ... he met a Palestinian who was campaigning not so much for a Palestinian homeland but for democracy in Palestine, and found that these two diametrically opposed people (Sharansky and the Palestinian) agreed on this key point. Anyway, I'd best read the whole book before reviewing it.

Coming back to the article... Gotta love Kevin Roberts - he was a great inspiration in my last year of high school. Then he was head of Pepsi in New Zealand and he used his position to introduce some of us students to the world of business. He just lives and breathes passion. Great guy.

Enough sycophantic ravings for now! Catch you next post.