Tuesday, August 23, 2005

The Coca-Cola Company in the Zyman era

This Blog Sits at the: Story time 5: The Coca-Cola Company in the Zyman era

Absolutely brilliant story about how a simple question kicked off a simple meeting.

" We are gathered here today to hear Sergio Zyman, Senior Vice President of the Coca-Cola Company. He’s come to evaluate our project. By all appearances, he’s made up his mind.

“Well, thank you for this, but, really, it’s lazy marketing, isn’t it?”


If the opening remark was painful, this one is bewildering. We are deep inside the well-fortified Atlanta headquarters of the Coca-Cola Company. We are assembled, surely, to talk about soft drinks. But Mr. Zyman wants to talk about…the Catholic church. For some reason, everyone looks at Mr. Zyman’s half dozen assistants.

These men and women are, at the moment, not just looking at their boss, they are scanning him. Was there a memo? When did we talk about this? Did I miss something? They are x-raying the boss for any little sign. Mr. Zyman gives no hint.

“So, you’re the Catholic church, what’s your problem?”

Read the rest at the "This Blog sits at the intersection of Anthropology and Economics" blog.

Very well written, too. :)


Post a Comment

<< Home