Tuesday, November 09, 2004

Fantastic illustration

At the PR firm where I've been working, we had a 'brand day' where we developed our shared values. Of course, 'integrity' was one of them.

To get the values into our workspace, we got the designer's six-year-old-daughter to paint pictures of the values.

How do you paint a picture of 'integrity'? She tackled it by introducing the concept of 'ownership' - and painting a little girl feeding a dog.

Fantastic! When you're responsible for something, it's day in, day out, just like feeding the dog.

Not only is the illustration great, it creates a good question to ask when you need to communicate clearly: "Could a six-year-old paint this?"


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